How we work工作方法
Meantime does not hand strategy, creative, production, communications and data to disconnected teams. Five stages share one objective, one project calendar and one acceptance logic.明通不把策略、创意、制作、传播和数据交给彼此割裂的团队。五个阶段共享同一目标、同一项目日历和同一验收逻辑。
Meantime Growth Accountability Chain明通增长责任链
From the first question to the final review, every stage stays connected to the result the work was created to change.从第一个问题到最终复盘，每个阶段都始终连接这项工作真正需要改变的结果。
We read existing research, brand materials, market data, past content, channel performance and internal perspectives to understand the market, audience, brand reality and evidence gaps—and define the behaviour or perception that truly needs to change. The most important output is not more material, but a clear problem boundary.我们读取现有研究、品牌材料、市场数据、历史内容、渠道表现和内部意见，看清市场、人群、品牌现状与证据缺口，明确真正需要改变的行为或认知。此阶段最重要的产出不是更多资料，而是真问题及其边界。
Key outputs关键输出
Project objective · stakeholders · audience and context · current-state insight · evidence list · risks and dependencies项目目标｜利益相关方｜受众与场景｜现状洞察｜证据清单｜风险与依赖
We translate a complex objective into priority audiences, a core message, channel roles, budget boundaries and success standards. We state what is essential, what can wait and which question the project must be able to answer when it ends.将复杂目标拆成优先人群、核心信息、渠道角色、预算边界和成功标准。我们会明确哪些动作必要、哪些动作可以延后，以及项目结束后必须能够回答什么问题。
Key outputs关键输出
Priorities · communications strategy · information architecture · channel roles · measurement definitions · budget and timeline framework优先级｜传播策略｜信息架构｜渠道分工｜指标口径｜预算与排期框架
Creative is not decoration for strategy; it is how people enter the brand. We find one core idea that can be understood, remembered and acted upon, then develop it across content, film, events, creators, media, search and the point of choice.创意不是装饰策略，而是消费者进入品牌的入口。我们寻找一个能被理解、记住和参与的核心思想，并把它发展为内容、视频、活动、达人、媒体、搜索和终端表达。
Key outputs关键输出
Core idea · content prototypes · visual and script system · platform adaptations · experience and communications design核心创意｜内容原型｜视觉与脚本｜平台适配｜体验与传播设计
We organise production, live delivery, creators, media, publishing, monitoring and client approvals against clear milestones. The accountable lead maintains version, rights, risk, supplier and change records throughout delivery.按里程碑组织制作、现场、达人、媒体、发布、监测和客户审批。项目负责人维护版本清单、权益清单、风险清单、供应商清单和变更记录。
Key outputs关键输出
Production and execution · publishing records · live management · rights and assets · monitoring · issue resolution制作与执行｜发布记录｜现场管理｜授权与素材｜监播与监测｜问题处理
Review is more than a success summary. We reconcile delivery, budget, publishing, live execution, content performance, media or platform data, reputation feedback and untested assumptions—then recommend what to stop, adjust or scale.复盘不只是总结成功。我们核对交付、预算、发布、现场、内容表现、媒体或平台数据、舆情反馈和未完成假设，并提出停止、调整或放大的建议。
Key outputs关键输出
Completion report · data sources · learning and risk · content assets · next-stage recommendations结案报告｜数据来源｜经验与风险｜内容资产｜下一阶段建议
Ways to work together合作方式
For complex questions where the direction is not yet clear. A focused scope identifies the opportunity, risk and priority action before a larger commitment.适合问题复杂、方向尚未确定的客户。先用有限范围看清机会、风险和优先动作。
Start with a diagnostic从诊断开始For a defined date, product, audience or communications task. Use one real project to test the strategy, team and delivery model.适合有明确时间、产品、人群或传播任务的客户。用一次真实项目验证策略、团队和交付方式。
Discuss a pilot讨论一个试点For multiple teams, moments and ongoing content needs. Establish one intake, an annual cadence, quality standards, response rules and a review system.适合多部门、多节点和持续内容需求。建立统一入口、年度节奏、质量标准、响应和复盘机制。
Discuss an annual framework讨论年度传播框架For a clearly scoped film, event, design, social, creator, media, search or reputation brief. Specialist work still follows shared milestones and acceptance standards.适合视频、活动、设计、新媒体、达人、媒体、搜索或舆情等范围明确的单项需求。专项服务仍采用统一里程碑和验收标准。
Define a specialist brief确认专项执行范围When timing begins项目从何时开始计时
The project timeline begins after both parties confirm the scope of work, required materials, approvers and start conditions. Scope changes, material delays, third-party availability, rights confirmation, platform review and client approvals may affect timing; these dependencies are recorded in the statement of work before the project begins.项目周期从双方确认工作范围、必要资料、审批人和启动条件后开始计算。范围变化、资料延迟、第三方档期、版权确认、平台审核和客户审批可能影响周期；这些依赖会在开始前写入工作说明书。
Confirm the question before deciding how large the answer should be.先确认问题，再决定需要多大的方案。
Bring one real growth question, the important date and the known constraints. We will define the smallest responsible next step together.带来一个真实增长问题、关键时间与已知限制，我们先共同确认最小且负责的下一步。
