Known, but not clearly preferred品牌有知名度，却没有清楚的选择理由
Clarify the audience tension, brand value and buying moment so positioning travels through content, channels and retail.重新梳理消费者、人群张力、品牌价值和购买场景，让定位能被内容、渠道和终端共同表达。
Meantime Media Group · China brand growth partner明通传媒集团｜中国品牌增长与整合传播伙伴
Make brands seen—then understood, trusted and chosen.让品牌被看见，更被理解、信任与选择。
From strategy to creative, content to experience, and communication to review, Meantime turns complex marketing programmes into a clear, executable and accountable growth chain.从战略到创意，从内容到现场，从传播到复盘，明通把复杂营销项目变成一条清楚、可执行、可验收的增长责任链。
No complete brief required. Share the brand, goal and decision date—we will help identify the question worth solving first.不需要先准备一份完整 Brief。告诉我们品牌、目标和关键时间，我们先帮助您判断最值得解决的问题。
MEANTIME GROWTH ACCOUNTABILITY CHAIN明通增长责任链
One accountable chain明通增长责任链
- 01
Insight洞察
Confirm the real question through existing research, brand materials, market signals, past content and internal perspectives.读取现有研究、品牌材料、市场数据、历史内容和内部意见，确认真问题、问题边界与证据缺口。
- 02
Decide决策
Choose the audience, situation, message, boundary and success criteria.确定优先人群、关键场景、信息边界与成功标准。
- 03
Design创意
Build one idea that can travel across content, media and experience.建立一个能够贯穿内容、媒体与体验的核心创意。
- 04
Activate激活
Run production, approvals, rights, publishing and on-site delivery by milestone.按里程碑管理制作、审批、授权、发布与现场执行。
- 05
Review复盘
Record sources, delivery, learning and the next decision.沉淀数据来源、交付记录、学习结论与下一次决策。
One task一项任务
One owner一个负责人
One evidence set一套证据
Guangzhou 4A Executive Committee · 5 consecutive years since 20212021 年起连续 5 年担任广州 4A 执行委员会执委
Guangzhou Advertising Association · 4th & 5th-term Vice President Unit广州广告协会第四届、第五届副会长单位
Current Guangzhou 4A 16th-term Vice Chair Unit现任广州 4A 第十六届副主委单位
National High-Tech Enterprise · 6 consecutive years云自媒 2017—2024 年连续 6 年获评国家高新技术企业
30 software copyrights held jointly by Meantime and Yunzimei明通与云自媒共同获得 30 项软件著作权证书
Grade A tax credit · 4 consecutive years from 2022 to 20252022—2025 年连续 4 年纳税信用 A 级
More than 50 marketing awards in the past 5 years近 5 年荣获超过 50 个营销大奖
Established in Hong Kong and Guangzhou · 20082008 年成立于香港和广州
Selected client experience服务客户与行业经验
Different industries. The same standard of accountability.跨越不同产业，把每一个品牌问题负责到底。
Our project experience spans healthcare, consumer goods, transport, finance, real estate, home appliances, mobility, communications and digital platforms. Marks shown identify historical service or project experience; they do not imply current endorsement or continuing engagement.我们的项目经验覆盖医药、快消、交通、金融、地产、家电、汽车、通讯与互联网等行业。以下标识用于说明历史服务或项目经验，不代表当前背书或持续合作关系。
Marks shown identify historical service or project experience.标识按行业呈现，用于说明服务与项目经验。
See representative work查看代表案例与证据
Swipe horizontally to view the complete client-experience wall.可左右滑动查看完整客户经验墙。
The client problem客户问题
Brands do not lack activity. They lack one result shared by every activity.品牌不缺传播动作，缺的是所有动作都指向同一个结果。
Strategy can live in the deck while content, events, creators, media and search are handed to separate teams. Each supplier finishes a part; the client still owns the whole outcome.策略写在方案里，创意停在提案里，视频、活动、达人、媒体和搜索分别交给不同团队。每个供应商都完成了自己的部分，客户却仍要承担整体结果。
Many activities, but no real campaign营销动作很多，却无法形成一场真正的战役
Use one central proposition to align creative, video, activation, social, creators, media and sales moments.用一个核心命题统筹创意、视频、活动、社交、达人、媒体和销售场景，让不同触点共同放大同一件事。
Many resources, but no confident choice资源看起来很多，却不知道谁真正适合品牌
Work backwards from the audience, content role, brand safety, rights and delivery model—not a list or follower count.不从名单和粉丝数出发，而从目标人群、内容角色、品牌安全、权益和交付方式反推资源组合。
Plenty of data, but no next decision项目结束有一堆数据，却回答不了下一步怎么做
Define metrics, sources and boundaries before launch, then turn delivery, budget, content, sentiment and results into the next decision.在开始前确认指标、来源和边界，在结束后把发布、现场、预算、内容、舆情和结果沉淀为下一次决策依据。
Four growth tasks · Eleven specialist solutions四类增长任务 · 十一项专业解决方案
Start with the decision you need to make—not with our departments.从您必须解决的增长任务进入，而不是从我们的部门进入。
Meantime has complete strategic, creative and delivery capabilities. Clients do not need to buy all of them—we organise only what the business result requires.明通拥有完整的策略、创意和执行能力，但客户不需要购买所有服务。我们按业务结果组织项目，只调用真正必要的模块。
01 · A3 solutions3 项方案
Define the growth direction看清增长方向
- Business Growth and Brand Scale-up生意增长与品牌从小做到大Three-Ring Strategy三环智库
- Corporate Growth and Brand Positioning事业增长与品牌定位Three-Ring Strategy三环智库
- Brand Growth and Annual Communications品牌增长与年度传播Meantime Digital Marketing明通数字营销
02 · B3 solutions3 项方案
Turn opportunities into market moments把关键机会做成市场事件
- Integrated Campaigns and Moment Marketing整合战役与节点营销Meantime Digital Marketing明通数字营销
- Content and Experience Activation内容与体验激活Meantime Digital Marketing明通数字营销
- Video Marketing and AI Film Production视频营销与短剧、电视剧、电影 AI 制作Meantime AI Film Studio智影片场
03 · C2 solutions2 项方案
Enter a new market进入一个新市场
- Chinese Brands Going Global中国品牌全球化Meantime Digital Marketing明通数字营销
- Global Brands Entering China海外品牌进入中国Meantime Digital Marketing明通数字营销
04 · D3 solutions3 项方案
Build digital influence and trust经营数字影响与长期信任
- Digital Growth and Creator Marketing数字增长与达人营销Yunzimei云自媒
- Social Media Operations and KOL Media新媒体运营全案与 KOL 媒介Tongshijie通食界
- Reputation, GEO and Newswire声誉管理、GEO 与新闻稿发布Meantime Newswire明通新闻专线
Meantime Growth Accountability Chain明通增长责任链
A good idea is not a flash of inspiration. It is a chain from the real problem to the real result.好创意不是灵光一现，而是一条从真问题走向真结果的责任链。
Five stages, one owner. Every stage leaves a decision, version, approval, rights record and evidence trail.五个阶段，一个负责人。每一步都留下判断、版本、审批、权益和证据。
- 01
Insight洞察
Confirm the real question through existing research, brand materials, market signals, past content and internal perspectives.读取现有研究、品牌材料、市场数据、历史内容和内部意见，确认真问题、问题边界与证据缺口。
- 02
Decide决策
Choose the audience, situation, message, boundary and success criteria.确定优先人群、关键场景、信息边界与成功标准。
- 03
Design创意
Build one idea that can travel across content, media and experience.建立一个能够贯穿内容、媒体与体验的核心创意。
- 04
Activate激活
Run production, approvals, rights, publishing and on-site delivery by milestone.按里程碑管理制作、审批、授权、发布与现场执行。
- 05
Review复盘
Record sources, delivery, learning and the next decision.沉淀数据来源、交付记录、学习结论与下一次决策。
Representative work代表案例
Do not only see what we made. See why it was made—and what it proves.不只展示我们做过什么，更解释为什么这样做，以及它证明了什么。
Each case explains the problem, the decisive insight, the idea, the integrated action and what the evidence can support.每个案例都说明真问题、关键洞察、核心创意、整合行动，以及结果由什么证据支持。
01 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
From Cantonese childhood memories to nationwide youth joy.从老广童年记忆，到全国年轻人的快乐甜筒。
Transformed a single celebrity endorsement into an integrated campaign that connected brand perception with on-site consumer experiences.把一次明星代言，组织成一场从品牌心智到市场现场的快乐整合战役。
品牌全国化明星代言整合战役
Brand NationalizationCelebrity EndorsementIntegrated Campaign
See how this challenge was solved查看这个问题如何被解决
02 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
Turning a Mother's Worries into Confidence in Chenguang Quality把妈妈的“忧”，变成供港壹号的“优”。
Using mothers' care as the emotional entry point, Meantime linked three products, campaign film, city media, tastings, retail, and subscriptions.以一声“妈”为情绪入口，把三款产品、品牌 TVC、城市媒介、场景试饮与订单承接连成一条路径。
品牌周年家庭人群品牌TVC
Brand AnniversaryFamily AudienceBrand Film
See how this challenge was solved查看这个问题如何被解决
03 · Civil Aviation民航
Evidence status stated证据状态已标注
Turning the crisis story behind Six Hours into a shared expression of China Southern Airlines' commitment to guardianship.把一部六小时危机故事，变成南航“守护”精神的共同表达。
We gave audiences a timely reason to watch and share the long-form film, instead of treating release as the finish line.不只把长视频发出去，而是为内容找到与当下相连、值得主动转发的理由。
品牌影片社会化传播紧时间窗口
Brand FilmSocial EngagementTight Timeline
See how this challenge was solved查看这个问题如何被解决
04 · Government & Public Services政府与公共服务
Evidence status stated证据状态已标注
Turning the confidence of a historic commercial city into a contemporary global invitation.把“千年商都”的历史底气，变成“全球商都”的当代邀请。
One relationship word—partnership—connected Guangzhou's history, industrial opportunity, and invitation to the world.城市与企业合伙，产业与人才合伙，政府与市民合伙；广州的开放从性格变成面向未来的邀请。
城市叙事影片招商传播
GuangzhouCity BrandingInvestment Promotion
See how this challenge was solved查看这个问题如何被解决
05 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
Placing Baoji in every journey home and around every reunion table.把一粒保济丸，放进每一段回家路、每一桌团圆饭。
A reunion-protection system connecting public-interest action, creative content, transport occasions, pharmacy retail, and partner collaboration.公益负责建立情感正当性，场景负责完成产品理解，让医药品牌在春节被自然地需要。
春节场景公益行动交通枢纽
BaojiSpring FestivalHealthcare Marketing
See how this challenge was solved查看这个问题如何被解决Why Meantime为什么选择明通
Choose fewer handoff losses, faster coordination and clearer accountability.选择明通，不是选择更多服务，而是选择更少失真、更快协同和更清楚的责任。
Understands brands and complex organisations懂品牌，也懂复杂组织
We understand the real tension between commercial goals, public communication, procurement and compliance in China.长期工作在消费品牌、国央企、交通、金融、医药健康、城市与文旅等复杂环境中，理解商业目标、公众沟通、采购与合规之间的现实张力。
Turns strategy into real delivery能提出策略，也能把现场做实
Strategy, creative, video, activation, media, search and reputation stay on one chain; every idea must survive schedule, budget, rights and delivery.策略、创意、视频、活动、设计、运营、达人、媒体、搜索和舆情由同一责任链衔接；每个想法都经得起排期、预算、版权和执行条件的检验。
Has resources, but does not sell them first有资源，但不先卖资源
Creators, ambassadors and media enter only when audience fit, content role, safety and rights are clear.明星、冠军、创作者和媒体只有在适合目标人群、内容角色与权益边界时才进入方案。
Values results and how they are proven重视结果，更重视结果如何被证明
Brand, procurement, legal and management see the same facts, roles, sources and boundaries.不把刊例当库存，不把投标当验收，不把奖项当结果保证，让品牌、采购、法务与管理层看到同一套事实。
Can begin with one project可以从一个项目开始
Start with a diagnostic, content theme, key moment or search and reputation question before making an annual commitment.客户不必先承诺年度合作。可以从一次品牌诊断、一个内容主题、一个节点战役或一个搜索与声誉问题开始。
Hong Kong & Guangzhou · Since 2008香港与广州 · 始于 2008
About Meantime关于明通
Since 2008, one discipline has remained: clarify the real problem and make the good idea real.自2008年以来，我们始终在做同一件事：把品牌问题想清楚，把好创意真正做成。
Built around its core Guangzhou operating entity established in 2008, Meantime connects strategy, creative, content, experience, social, creators, media, search and reputation through one accountable chain.明通传媒集团以2008年成立的广州明通文化传媒有限公司为核心经营主体，连接品牌战略、创意内容、视频与设计、活动、新媒体、达人媒介、搜索、声誉和年度传播运营。
Meantime insights明通洞察
See market change—and explain what it means for the brand.看见市场变化，更解释这些变化对品牌意味着什么。
We study consumers, culture, platforms, creators, search, AI and physical experience to separate changes that affect brand decisions from passing noise.我们持续研究消费者、文化、内容平台、创作者、搜索、AI和线下场景，帮助品牌判断什么值得跟进、什么只是噪声、什么应该先验证。
- 01
Brand & consumer品牌与消费者
- 02
Content & creators内容与创作者
- 03
Moments & experience节点与体验
- 04
Search, GEO & reputation搜索、GEO与声誉
- 05
Chinese brands going global中国品牌全球化
What we believe品牌信念
Communication should do more than create one moment of attention. It should make the brand easier to understand, trust and choose—and leave assets for the next stage of growth.传播不该只制造一次声量。它应该让消费者更容易理解品牌，让市场更愿意相信品牌，让每一次行动都为下一次增长留下资产。
Start a conversation从真实问题开始
Give us one brand, one growth question and one decision date.给我们一个品牌、一个增长问题和一个必须做出决定的时间。
No long brief required. We will first clarify the problem, evidence and smallest responsible next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据，以及下一步更适合诊断、创意、试点还是完整执行。