Industry case library · 7 cases行业案例库 · 7 个案例
Airlines, airports and passenger-service brands translating networks, service systems and operational complexity into customer confidence.航空公司、机场与民航客运服务，把网络、服务与运营能力变成旅客能感知的信任。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
03 · Civil Aviation民航
Evidence status stated证据状态已标注
We gave audiences a timely reason to watch and share the long-form film, instead of treating release as the finish line.不只把长视频发出去，而是为内容找到与当下相连、值得主动转发的理由。
13 · Civil Aviation民航
Evidence status stated证据状态已标注
Addressing the perception that Beijing Daxing is too far, Meantime shifted focus from distance to total travel time, highlighting efficiency across the entire journey.面对“大兴机场离市区远”的固有印象，明通没有回避距离，而是把消费者真正关心的问题，从公里数转向总耗时。
14 · Civil Aviation民航
Evidence status stated证据状态已标注
Meantime organized six scattered service benefits under one Comfortable Journey promise that travelers could understand, remember, and choose.服务很多，不等于用户能记住。 明通把深航分散的产品利益，收束为“舒心出行选深航”的完整心智。
15 · Civil Aviation民航
Evidence status stated证据状态已标注
As international travel resumed, Meantime paired route information with an emotional invitation to rediscover distant destinations.国际航线重启时，用户缺的不是一条航线通知，而是再次出发的情绪许可。
16 · Civil Aviation民航
Evidence status stated证据状态已标注
Meantime organized travel, dining, shopping, transfers, and passenger care into ten content phases under the Fly via Guangzhou platform.以“经广飞 Family”统一出行、餐饮、购物、接机与暖心服务，持续经营十个旅客场景。
60 · Civil Aviation民航
Evidence status stated证据状态已标注
A reusable design system translating complex routes, services, rights, prices, and audiences into clear next steps without losing brand consistency.从空轨联运、公务舱与会员权益，到品牌活动、宣传册和企业专享，把高频需求沉淀成可持续的设计能力。
68 · Civil Aviation民航
Evidence status stated证据状态已标注
One annual brand theme adapted to different scales and customer needs in Beijing and Guangzhou.同一个品牌母题，为北京盛典与广州深度交流设计不同体验。
Bring us a real civil aviation challenge.带来一个真实的民航增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
