Industry case library · 6 cases行业案例库 · 6 个案例
Banks, securities, payment and financial-service providers making abstract products easier to understand, trust and act on.银行、证券、支付与金融服务机构，让抽象产品更容易被理解、信任和采用。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
Back to all cases返回全部案例Browse another industry浏览其他行业
Case collection案例集合
Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
Evidence status stated证据状态已标注
A layered trust system using television, newspapers, major portals, and search to make new concepts visible and understandable.金融平台、影视项目和水上飞机枢纽机场看似毫不相同，却面对同一个上市传播难题：市场不了解、公众缺少判断依据、发布会热度转瞬即逝。 明通用电视、纸媒、门户与搜索构成多层公信力，让新概念被看见，更被看懂。
Evidence status stated证据状态已标注
An audience-led product definition connecting a life transition, card concept, visual system, and communication platform.从毕业生迈向独立生活的身份转变出发，统一产品概念、卡面视觉与传播表达。
Evidence status stated证据状态已标注
One consumer benefit and campaign system aligning communication for banks, merchants, and cardholders across many summer occasions.以“你的夏天，银联来报销”统一银行、商户与消费者三端沟通。
Evidence status stated证据状态已标注
A city event that gave an invisible payment technology a sound, a physical action, and an immediate sense of reward.把无形的支付技术，变成有声音、有动作、有获得感的城市事件。
Evidence status stated证据状态已标注
One integrated system helping banks, merchants, device brands, and consumers communicate the same action in their own contexts.用一个整合系统，让银行、商户、终端品牌与消费者在各自场景中说同一件事。
Evidence status stated证据状态已标注
A serious subject reframed as music families could hear, dance to, and discuss together.把严肃的财商教育，变成家庭可以一起听、一起跳、一起讨论的内容入口。
Bring us a real financial services challenge.带来一个真实的金融服务增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
