Industry case library · 11 cases行业案例库 · 11 个案例

Commercial Real Estate case studies: see how real business challenges were solved.商业地产案例：从真实业务问题，看见判断、创意与交付。

Shopping centres, department stores and commercial-space operators building footfall, participation and place-based brand assets.购物中心、百货与商业空间运营方，把节点内容、到场体验与商圈转化连成一体。

Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。

Back to all cases返回全部案例

Browse another industry浏览其他行业

Case collection案例集合

11 assignments, read through the same evidence standard.11 个真实项目，共用同一套证据标准。

Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。

25 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Transforming a Supplier Annual Meeting into an Experience of Consensus, Honor, and New Year Wishes把一场供应商年会，做成共识、礼遇与新年祝愿的体验现场

"Knowing action, building mountains and seas" was transformed from a screen slogan into an immersive experience of invitation, check-in, interaction, stage presence, and memorable takeaways.“知行山海，共筑新篇”不只出现在主屏上，而被转化为邀请、签到、互动、舞台与每一份可带走的记忆。

天河城商业事业增长与品牌定位整合战役与节点营销

TEEMALLBusiness Growth and Brand PositioningIntegrated Campaigns and Node Marketing

See how this challenge was solved查看这个问题如何被解决

26 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Making Mid-Autumn Reunion and National Celebration Continuous Popular Content for Eight Days让中秋团圆与家国同庆，成为商场8天持续发生的人气内容

Meantime used thematic installations, family crafts, and national heritage to move festival atmosphere from visible to inviting, engaging, and memorable.明通用主题美陈、亲子手作与国潮非遗，把节日氛围从“看得见”推进到“愿意来、愿意玩、愿意记住”。

天河城百货品牌增长与年度传播整合战役与节点营销

TEEMALL Department StoreBrand Growth and Annual CommunicationIntegrated Campaigns and Node Marketing

See how this challenge was solved查看这个问题如何被解决

27 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Panyu TEEMALL Grand Opening Campaign番禺天河城开业传播引爆

Grand opening traffic is fleeting. Meantime leveraged local lifestyle content, cross-platform influencers, and dual trending topics to turn Panyu TEEMALL from a new address into a must-visit landmark.开业流量只有一次。明通以本地生活内容、多平台达人与双话题引爆，把番禺天河城从一个新地址，做成一座值得立刻到访的新地标。

番禺天河城生意增长与品牌从小做到大整合战役与节点营销

Panyu TEEMALLBusiness Growth and Brand ScalingIntegrated Campaigns and Node Marketing

See how this challenge was solved查看这个问题如何被解决

28 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Panyu TEEMALL Summer Content Seeding番禺天河城暑期档内容种草

Meantime activated Panyu TEEMALL's summer offerings by connecting local influencers with family, couples, and food enthusiasts, turning event announcements into genuine travel plans.明通从亲子、情侣、美食、音乐与免费展览切入，让番禺天河城不只发布活动，而是进入消费者的暑期出游清单。

番禺天河城整合战役与节点营销内容与体验激活

Panyu TEEMALLIntegrated CampaignsContent Activation

See how this challenge was solved查看这个问题如何被解决

29 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

From Grand Opening to Spring Festival: 8.258 Million Recorded Impressions从开业热度到春节消费，持续创造825.8万次关注

Meantime extended the post-opening momentum through year-end shopping, family gatherings, promotions, and new store content to capture second-wave consumer demand.商场开业不是传播终点。明通用年货、团聚、促销与新店内容，承接开业后的第二波消费需求。

番禺天河城品牌增长与年度传播整合战役与节点营销

Panyu TEEMALLBrand Growth and Annual CampaignsIntegrated Campaigns and Node Marketing

See how this challenge was solved查看这个问题如何被解决

30 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Beijing Road TEEMALL 'Tuyeye Not Just YOUNG' Exhibition Teaser Campaign北京路天河城“兔爷不一YOUNG”主题展预热

Meantime connected the mythical rabbit, art spaces, unique shops, and a city tour route to warm up the event before launch and position the mall as a search destination.明通把兔爷、艺术空间、特色商铺与城市打卡路线连接起来，让活动未开先热，让商场在搜索中先成为目的地。

北京路天河城整合战役与节点营销内容与体验激活

Beijing Road TEEMALLIntegrated Campaign and Node MarketingContent and Experience Activation

See how this challenge was solved查看这个问题如何被解决

31 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Bringing Game IP into the Mall, Bringing the Mall to Youth Search Results把游戏IP搬进商场，也把商场送进年轻人的搜索首屏

A pop-up event designed not just for photos, but to inform fans where to go, how to play, and how to get merchandise, driving organic search visibility.一次快闪不只要有人拍照，更要让IP粉丝知道在哪里、怎么玩、周边怎么得，并主动替活动继续传播。

北京路天河城品牌增长与年度传播整合战役与节点营销

Beijing Road TEEMALLBrand Growth and Annual CommunicationIntegrated Campaigns and Node Marketing

See how this challenge was solved查看这个问题如何被解决

32 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Beijing Road TEEMALL Dual Festival Urban Seeding北京路天河城双节城市种草

Meantime reframed festival content from a discount list into an immersive urban guide, integrating Beijing Road TEEMALL into Guangzhou day-trip itineraries and discovery experiences.明通没有把双节内容写成促销清单，而是把北京路天河城放进广州一日游、探店与城市漫游攻略。

北京路天河城整合战役与节点营销内容与体验激活

Beijing Road TEEMALLIntegrated Campaigns and Node MarketingContent and Experience Activation

See how this challenge was solved查看这个问题如何被解决

33 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Delivering Opening Information to Likely Attendees via 5km Radius Targeting用5公里商圈定向，把B区开业信息送到真正可能到场的人面前

Meantime focused WeChat ads on effective engagement within the opening district using geo-fencing, interest targeting, and time-slot optimization.明通以地理围栏、兴趣人群与分时数据优化，让朋友圈广告不追求泛曝光，而聚焦开业商圈内的有效关注。

北京路天河城整合战役与节点营销数字增长、达人营销

Beijing Road TEEMALLIntegrated Campaigns and Node MarketingDigital Growth and Influencer Marketing

See how this challenge was solved查看这个问题如何被解决

34 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Beijing Road TEEMALL Spring Festival Campaign北京路天河城新春主题种草

Meantime connected festive decor, markets, and dining with high-quality content, turning photo stops into full-day visits and boosting consumption across retail and F&B partners.明通用高颜值内容串联A、B区新春美陈、市集、财神活动、空中花园与餐饮，让“来拍照”自然延伸为“来逛、来吃、来消费”。

北京路天河城整合战役与节点营销内容与体验激活

Beijing Road TEEMALLIntegrated CampaignsContent and Experience Activation

See how this challenge was solved查看这个问题如何被解决

35 · Commercial Real Estate商业地产

Evidence status stated证据状态已标注

Beijing Road TEEMALL 'Secret Garden' Exhibition Campaign北京路天河城“花园秘境”美陈展传播

Meantime leveraged authentic user-generated content, keyword optimization, and Weibo amplification to transform floral displays into engaging brand experiences that drove foot traffic.明通用真实打卡内容、关键词搜索与微博放大，让设计感十足的花艺美陈不只聚拢镜头，也聚拢人流与品牌好感。

北京路天河城品牌增长与年度传播整合战役与节点营销

Beijing Road TEEMALLBrand Growth and Annual CommunicationIntegrated Campaigns and Node Marketing

See how this challenge was solved查看这个问题如何被解决

Bring us a real commercial real estate challenge.带来一个真实的商业地产增长问题。

You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。

Submit a growth question提交一个增长问题