Transforming a Supplier Annual Meeting into an Experience of Consensus, Honor, and New Year Wishes把一场供应商年会，做成共识、礼遇与新年祝愿的体验现场
"Knowing action, building mountains and seas" was transformed from a screen slogan into an immersive experience of invitation, check-in, interaction, stage presence, and memorable takeaways.“知行山海，共筑新篇”不只出现在主屏上，而被转化为邀请、签到、互动、舞台与每一份可带走的记忆。
Company project materials on file. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
The supplier annual meeting serves as both an annual review and a reaffirmation of partnership. The venue needed to reflect the commercial brand's professionalism and prestige while maintaining festive warmth and participation, avoiding standard routines like passive viewing, dinner-only events, or posed group photos.供应商年会既是年度总结，也是伙伴关系再确认。 现场要体现商业品牌的专业与尊贵，又要有节庆温度和参与感，避免落入“看节目、吃晚宴、拍合影”的标准流程。
02
The decisive insight关键洞察
Meantime identified core judgments connecting brand value with market action by analyzing real audiences, usage scenarios, and decision-making barriers.明通从真实人群、使用场景与决策阻力出发，找到能同时连接品牌价值与市场行动的核心判断。
03
The core idea核心创意
We unified the visual language with New Year red, noble gold, and a "windmill" motif to convey moving with the trend and turning together toward the future. This approach included designing the main key visual, H5 electronic invitations, and paper envelopes to establish ritual beforehand; creating a six-blade windmill photo spot and dynamic windmill garden for check-ins; setting up lacquer fan DIY workshops so traditional craftsmanship became participatory partner gifts; producing on-site themed photos to turn brief gatherings into physical mementos; and constructing the dinner rhythm with programs like national trend lion dances, fairy tributes, modern ladies, and rose enchanting dance.我们以贺年红、尊贵金与“风车”作为统一视觉语言，将“顺势而行、共同转动未来”的寓意贯穿全场： 设计主KV、电子邀请函H5与纸质信封，提前建立仪式感； 打造六叶风车签到留影点与动态风车花园打卡区； 设置漆扇DIY，让传统工艺成为可参与、可带走的伙伴礼遇； 现场输出主题照片，把短暂相聚变成实体纪念； 以国潮瑞狮、仙女献礼、摩登女郎、玫瑰魅舞等节目构建层层升温的晚宴节奏。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
设计主KV、电子邀请函H5与纸质信封，提前建立仪式感；
02
打造六叶风车签到留影点与动态风车花园打卡区；
03
设置漆扇DIY，让传统工艺成为可参与、可带走的伙伴礼遇；
04
现场输出主题照片，把短暂相聚变成实体纪念；
05
以国潮瑞狮、仙女献礼、摩登女郎、玫瑰魅舞等节目构建层层升温的晚宴节奏。
01
Designed the main key visual, H5 electronic invitations, and paper envelopes to establish ritual beforehand.
02
Created a six-blade windmill photo spot and dynamic windmill garden for check-ins.
03
Set up lacquer fan DIY workshops so traditional craftsmanship became participatory partner gifts.
04
Produced on-site themed photos to turn brief gatherings into physical mementos.
05
Constructed the dinner rhythm with programs like national trend lion dances, fairy tributes, modern ladies, and rose enchanting dance.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
明通让活动的每个触点都服务于同一件事：让合作伙伴感到被重视，也相信双方正在共同进入新的篇章。
01
From spatial storytelling, process flow, content, and gifts to blessings, every touchpoint reinforced the experience of partners feeling valued and entering a new chapter together.
What this proves它证明什么
Why this case matters案例价值
This case demonstrates how Meantime connected judgment, creativity, and execution into a verifiable project path around transforming the supplier annual meeting into an experience of consensus, honor, and New Year wishes.这个案例展示了明通如何围绕“把一场供应商年会，做成共识、礼遇与新年祝愿的体验现场”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
A brand upgrade should do more than change a slogan; it should translate corporate strengths into value that customers can recognize.品牌升级不是更换一句口号，而是把企业能力改写为用户价值。
Meantime organized six scattered service benefits under one Comfortable Journey promise that travelers could understand, remember, and choose.服务很多，不等于用户能记住。 明通把深航分散的产品利益，收束为“舒心出行选深航”的完整心智。
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