Industry case library · 3 cases行业案例库 · 3 个案例
Residential and mixed-use property developers translating project strengths into a city topic, a life proposition and sustained trust.住宅与综合地产开发企业，把项目实力变成城市议题、生活主张与持续信任。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
10 · Real Estate房地产
Evidence status stated证据状态已标注
A brand upgrade should do more than change a slogan; it should translate corporate strengths into value that customers can recognize.品牌升级不是更换一句口号，而是把企业能力改写为用户价值。
55 · Real Estate房地产
Evidence status stated证据状态已标注
A continuing city-content agenda that connected local culture, public events, project value, visits, and sales without repeating property messages.把潮州文化、城市事件与项目卖点组织成持续内容议程，而不是重复发布销售信息。
56 · Real Estate房地产
Evidence status stated证据状态已标注
A strategy and visual system that aligned online content, interactive formats, the sales center, events, and sales tools around one project direction.从年度策略到月度主题，把线上内容、H5、案场、活动与销售物料组织在同一主线中。
Bring us a real real estate challenge.带来一个真实的房地产增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
