Industry case library · 2 cases行业案例库 · 2 个案例

News & Media case studies: see how real business challenges were solved.新闻传媒案例：从真实业务问题，看见判断、创意与交付。

News and media organisations extending serious issues, public-interest programmes and branded content into sustained public discussion.新闻与媒体机构，让重要议题、公益行动与品牌内容进入持续的公共讨论。

Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。

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2 assignments, read through the same evidence standard.2 个真实项目，共用同一套证据标准。

Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。

42 · News & Media新闻传媒

Evidence status stated证据状态已标注

For 15 consecutive years, bringing every important issue into the public conversation it deserves.连续15年，把每一个重要议题送进它应在的公共讨论场

An annual issue system that helps substantial ideas travel beyond the conference room and remain findable after the event.从品牌、消费、金融与科技，到文化、公益、企业责任和ESG，明通新闻专线不是机械转发通稿，而是持续帮助南方周末把有分量的观点，变成媒体愿意采用、公众能够搜索、行业可以继续引用的内容资产。

南方周末品牌增长与年度传播整合战役与节点营销

Southern WeeklyPublic AffairsConference Communications

See how this challenge was solved查看这个问题如何被解决

43 · News & Media新闻传媒

Evidence status stated证据状态已标注

Making public-interest work visible today—and credible as a long-term brand commitment.南方周末品牌公益年度传播

A beneficiary-centered communications system connecting dispersed reading initiatives into coherent, searchable stories of social value.从一间乡村阅读室到跨越多省的年度阅读计划，明通新闻专线把“做了什么”转化为“改变了谁”，让公益行动既被当下看见，也能在搜索与长期叙事中被继续相信。

南方周末 / 东风日产 / 华润饮料怡宝品牌增长与年度传播整合战役与节点营销

Southern WeeklyDongfeng NissanC'estbon

See how this challenge was solved查看这个问题如何被解决

Bring us a real news & media challenge.带来一个真实的新闻传媒增长问题。

You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。

Submit a growth question提交一个增长问题