Industry case library · 1 case行业案例库 · 1 个案例
Government bodies and public programmes turning city propositions into clear public narratives, participation and accountable delivery.政府机构、城市品牌与公共项目，把宏大命题变成清楚叙事、共同参与和可负责交付。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
04 · Government & Public Services政府与公共服务
Evidence status stated证据状态已标注
One relationship word—partnership—connected Guangzhou's history, industrial opportunity, and invitation to the world.城市与企业合伙，产业与人才合伙，政府与市民合伙；广州的开放从性格变成面向未来的邀请。
Bring us a real government & public services challenge.带来一个真实的政府与公共服务增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
