Industry case library · 8 cases行业案例库 · 8 个案例
OTC, traditional Chinese medicine and pharmaceutical brands balancing human relevance, public trust, compliance and evidence.OTC、中药与药品品牌，在人群价值、公众信任、合规要求与证据边界之间建立清楚表达。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Case collection案例集合
Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
05 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
A reunion-protection system connecting public-interest action, creative content, transport occasions, pharmacy retail, and partner collaboration.公益负责建立情感正当性，场景负责完成产品理解，让医药品牌在春节被自然地需要。
07 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
Meantime used memory as a shared language across generations, moving the conversation beyond disease warnings.用“记忆”成为跨年龄的共同语言，让专业健康议题不再停在疾病警示里。
08 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
Avoiding illness anxiety, this campaign focused on providing companionship during winter.不围绕“生病”制造焦虑，而是围绕“过冬”提供陪伴。
18 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
Across the World Cup, square dancing, 921, and Lunar New Year, Meantime built mobile H5 experiences that had value before the brand message appeared.从世界杯、广场舞到春节变装，明通不把品牌硬塞进热点，而是先找到用户愿意玩的内容机制，再让品牌自然进入。
19 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
Search is not only media buying. It is where a brand must provide the clearest, most credible answer when consumers actively look for information.搜索不是流量采购，而是品牌在消费者主动查询时，能否掌握第一解释权。
20 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
Meantime unified search optimization with reputation management to detect risks early, verify facts continuously, and secure brand control during critical queries.明通把搜索优化与声誉管理做成同一套系统：风险及时发现，事实持续补充，品牌在关键查询中掌握主动权。
21 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
When consumers search for cough remedies, Pangaoshou moves beyond product links to enter the decision process with professional, positive, and continuously updated content.当消费者主动搜索咳嗽与用药信息，潘高寿不再只是商品链接，而是以专业、正面、持续更新的内容进入决策现场。
51 · Pharmaceuticals & Healthcare医药健康
Evidence status stated证据状态已标注
A year-round search-content system connecting brand terms, product terms, category education, publication, monitoring, and review.围绕品牌、产品与“分类治咳”持续建设内容，让最新、可信、有用的信息先被看见。
Bring us a real pharmaceuticals & healthcare challenge.带来一个真实的医药健康增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
