Industry case library · 10 cases行业案例库 · 10 个案例
White goods, kitchen appliances and smart-home products turning technical specifications into clear household value and market demand.白电、厨电与智能家电品牌，把技术参数转化为清楚的家庭价值与购买理由。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
09 · Home Appliances家用电器
Evidence status stated证据状态已标注
A launch platform that reframed cleaning functions through pets, children, household habits, and technology-enabled daily life.把功能放进家庭角色，而不是把家庭放进产品说明。
17 · Home Appliances家用电器
Evidence status stated证据状态已标注
Meantime's annual creative framework balanced Midea's brand consistency with distinct products, seasonal moments, platform formats, and retail needs.从节气海报、产品内容到IP联名与互动H5，明通用持续、敏捷的年度创意服务，让美的面对不同产品与节点，始终保持高质量输出。
23 · Home Appliances家用电器
Evidence status stated证据状态已标注
Meantime avoided repetitive spec repetition over six months. Instead, it leveraged authentic usage experiences, scenario-driven content, and native platform expressions to keep Vatti visible in consumer searches regarding purchase decisions, selection criteria, and value assessment.明通不把产品参数重复六个月，而是用真实使用体验、场景化内容与平台原生表达，让华帝在“买什么、怎么选、值不值”的搜索与讨论中持续出现。
24 · Home Appliances家用电器
Evidence status stated证据状态已标注
From a main key visual to complete store, training, promotion, and battle report materials, Meantime provided agile, consistent annual design services to ensure every marketing action quickly reaches the retail floor.从一张主KV到一整套门店、培训、促销和战报物料，明通用敏捷且一致的年度设计服务，让每次营销动作都能迅速进入终端。
52 · Home Appliances家用电器
Evidence status stated证据状态已标注
Two product lines, two emotional tensions, and two social ideas built around the buying reason that mattered to each.用“蒸爱大烤验”与“十二星座小洁癖”，为两条产品线找到不同情绪入口。
53 · Home Appliances家用电器
Evidence status stated证据状态已标注
A year-round system in which shopping-festival content, Spring Festival storytelling, and always-on media each performed a distinct growth role.以年货节、春节内容与常态信息流，连接家庭情感、精准人群和多平台店铺。
61 · Home Appliances家用电器
Evidence status stated证据状态已标注
A user-operations framework that turned connected features into useful actions for today's meal, this household, and the longer product relationship.以场景内容、促活活动、站内外触达、人物IP、核心用户群和年度报告，连接下载、激活与持续使用。
70 · Home Appliances家用电器
Evidence status stated证据状态已标注
Suspense, reversal, and music turned resistance to Force 10 winds from a technical parameter into a human product story.用悬念、反转与音乐，把“抗十级大风”从技术参数变成一个有人情味的产品故事。
71 · Home Appliances家用电器
Evidence status stated证据状态已标注
Two different forms of comfort and care meeting naturally within one contemporary expression of Eastern feminine aesthetics.让两种不同品类的“润养”能力，在同一套东方女性美学中自然相遇。
73 · Home Appliances家用电器
Evidence status stated证据状态已标注
Four product categories, four forms of speed, and four films unified by one youthful 'Speed Players' platform.四类产品、四种速度、四支短片，用一个“速系玩家”统一618购买理由。
Bring us a real home appliances challenge.带来一个真实的家用电器增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
