Industry case library · 2 cases行业案例库 · 2 个案例
Metro, intercity rail and public-transport services making service design, city culture and travel information easier to use.地铁、城际铁路与公共交通服务，让服务设计、城市文化与出行信息更易理解和使用。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Case collection案例集合
Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
48 · Rail Transit轨道交通
Evidence status stated证据状态已标注
An annual brand platform bringing transport, exhibitions, festivals, public culture, and major events into one recognizable passenger experience.以“轻生活”为年度平台，把新线、展会、节日、公共文化与重大赛事带进地铁空间。
64 · Rail Transit轨道交通
Evidence status stated证据状态已标注
A stable brand framework that made operational information usable while allowing travel, festivals, tourism, and public culture to speak in their own voice.四年持续服务，让线路、票务、运营与湾区生活在同一套公共沟通中变得清晰。
Bring us a real rail transit challenge.带来一个真实的轨道交通增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
