Industry case library · 13 cases行业案例库 · 13 个案例
Dairy, frozen treats, beverages and functional-drink brands turning product value into a reason people can understand, remember and choose.乳品、冰品、饮料与功能饮料品牌，把产品价值变成消费者能理解、记住和选择的理由。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
Back to all cases返回全部案例Browse another industry浏览其他行业
Case collection案例集合
Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
01 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
Transformed a single celebrity endorsement into an integrated campaign that connected brand perception with on-site consumer experiences.把一次明星代言，组织成一场从品牌心智到市场现场的快乐整合战役。
02 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
Using mothers' care as the emotional entry point, Meantime linked three products, campaign film, city media, tastings, retail, and subscriptions.以一声“妈”为情绪入口，把三款产品、品牌 TVC、城市媒介、场景试饮与订单承接连成一条路径。
11 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A phased operating approach that protected high-pressure holiday delivery, then shifted from rapid coverage toward higher-quality content.先守住国民品牌的节日主场，再主动减少无效刷屏，把运营推向更高的单条质量与长期关系。
12 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A four-month operating system in which each platform contributed its own format, audience role, and content standard.平台矩阵的价值，是让五个平台各自把品牌做大一步，而不是让一条内容出现五次。
22 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
This campaign transformed product design into characters, content, experiences, and purchase reasons rather than simply adding cuteness.不是给新品套一层“萌”，而是把产品外形变成角色、内容、现场与购买理由。
36 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A cross-brand system spanning video, creators, seasonal content, and owned-channel participation—not simply a co-branded poster.明通把战马的能量属性与高德的驾驶场景连接起来，用多平台内容与公众号裂变，让一次跨界既有声量，也有真实新增用户。
37 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
Creator-led sports content that balanced visible branding, live-event energy, and the authenticity audiences expect from platform-native video.明通不让达人照念品牌脚本，而是在尊重账号风格与球迷语感的前提下，让战马自然进入广东篮球热情。
38 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A focused National Day distribution response that balanced speed, reach, and brand consistency.团队需要迅速调整内容方式，在不牺牲品牌调性的前提下完成传播目标。
39 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A local sports campaign connecting event information, creator perspectives, and Greater Bay Area audiences across WeChat and Douyin.本地大型赛事自带关注，但只有用对平台话题与达人表达，品牌才能从现场赞助变成消费者真正看见的赛事记忆。
40 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A logistics-park campaign built around real working conditions, platform-native creator content, and a practical WeChat participation route.对功能饮料而言，真正有说服力的传播不是重复“能量”，而是出现在高强度工作与长途奔忙的真实场景里。
41 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A multi-platform campaign that matched WAR HORSE's functional benefit with the lived emotions of contemporary work.白领需要的不只是“提神”信息，而是有人懂得工作里的疲惫、自嘲与继续向前。 明通把战马写进当代职场情绪，让功能利益有了共鸣入口。
58 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A partner experience in which strategy, new products, policy, ordering, and confidence reinforced one another in the same room.让战略、新品、政策、订货与伙伴信心在同一个现场相互推动。
59 · Food & Beverage食品饮料
Evidence status stated证据状态已标注
A live cone festival where installations, low-friction interaction, livestreaming, redemption, and sales all served the same product experience.从装置、互动与直播到销售、赠品和志愿服务，一场让品牌体验与购买自然相连的甜筒节。
Bring us a real food & beverage challenge.带来一个真实的食品饮料增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
