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Industry case library · 4 cases行业案例库 · 4 个案例

Logistics & Supply Chain case studies: see how real business challenges were solved.物流与供应链案例:从真实业务问题,看见判断、创意与交付。

Integrated logistics, air cargo and supply-chain services making complex delivery capability visible, credible and relevant to customers.综合物流、航空货运与供应链服务,让复杂履约能力被客户看见、理解与信任。

Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准;整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。

Back to all cases返回全部案例

Case collection案例集合

4 assignments, read through the same evidence standard.4 个真实项目,共用同一套证据标准。

Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动,以及现有证据能支持什么。

京东物流项目画面:把 618 物流能力做成一场可通关的体验

06 · Logistics & Supply Chain物流与供应链

Evidence status stated证据状态已标注

Turning 618 logistics capability into a brand experience consumers can complete.把 618 物流能力,做成消费者可以亲手通关的品牌体验。

Rather than explain logistics from the sidelines, Meantime let consumers enter the worlds and passions that logistics makes possible.不解释物流,而是让消费者进入一场由物流连接的热爱。

618体验营销经典游戏IP
618Experience MarketingClassic Game IP
See how this challenge was solved查看这个问题如何被解决
京东物流项目画面:一部穿越古今的荔枝寻鲜记

50 · Logistics & Supply Chain物流与供应链

Evidence status stated证据状态已标注

Turning one Lingnan lychee into a human proof of JD Logistics' speed and care.让一颗岭南荔枝,从产地出发,成为京东物流速度与温度的内容证明

A content IP where history, origin stories, growers, merchants, public partners, and logistics solutions met around the question of freshness.让历史文化、产地、政府、商户、农户与物流方案在同一产业内容 IP 中相遇。

京东物流生意增长与品牌从小做到大品牌增长与年度传播
JD LogisticsLingnan LycheeSupply Chain
See how this challenge was solved查看这个问题如何被解决
南方航空物流项目画面:全球网络很大,但客户真正关心的是:它怎样帮助我的生意抵达下一站。

62 · Logistics & Supply Chain物流与供应链

Evidence status stated证据状态已标注

Showing more than a global route map—showing the next path to shared growth.不只展示一张全球航线图, 更让客户看见下一段共同增长的路径。

A conference experience translating network and digital capabilities into a concrete relationship with customers and their supply chains.把航空物流的网络能力、数字化能力与伙伴价值,变成一场可理解、可参与、可延续的客户体验。

南方航空物流品牌增长与年度传播整合战役与节点营销
China Southern Air LogisticsGlobal Customer ConferenceB2B Experience
See how this challenge was solved查看这个问题如何被解决
南方航空物流项目画面:当全球贸易充满变化,客户大会要提供的不只是答案,更是一种可以同行的确定感。

63 · Logistics & Supply Chain物流与供应链

Evidence status stated证据状态已标注

Showing not only global connectivity, but the confidence to take business farther together.让客户看到的不只是全球连接能力, 更是一起把生意送往更远处的确定感。

One live narrative connecting smart logistics, the global expansion of Chinese brands, and long-term customer partnership.把智慧物流、中国品牌出海与客户合作写进同一段现场叙事。

南方航空物流生意增长与品牌从小做到大品牌增长与年度传播
China Southern Air LogisticsGlobal Customer ConferenceSmart Logistics
See how this challenge was solved查看这个问题如何被解决

Bring us a real logistics & supply chain challenge.带来一个真实的物流与供应链增长问题。

You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。

Submit a growth question提交一个增长问题