Industry case library · 2 cases行业案例库 · 2 个案例
Culture and tourism authorities building a destination identity through local life, public participation and market-facing content.文化和旅游机构与目的地，从真实生活、公众参与与市场内容中建立可识别的目的地身份。
Industry labels follow the client organisation's primary business, while campaign formats remain project tags. Every case appears in one primary industry only.行业归类以客户主营业务为准；整合战役、跨界营销等保留为项目标签。每个案例只进入一个主行业。
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Case collection案例集合
Each page explains the challenge, the judgement, the creative response, the integrated action and what the available evidence can support.每个页面都说清客户问题、关键判断、创意回应、整合行动，以及现有证据能支持什么。
Evidence status stated证据状态已标注
A participatory tourism system connecting platform topics, creators, POIs, itineraries, visits, and the next wave of user-generated content.把广州文旅资源组织成可发现、可到访、可拍摄、可分享的城市打卡系统。
Evidence status stated证据状态已标注
An international surfing proposition complemented by stories of longevity, local culture, and civic participation.以“世界冲浪胜地”为国际入口，以长寿、人文与共创内容补全城市品牌。
Bring us a real culture & tourism challenge.带来一个真实的文化和旅游增长问题。
You do not need a long brief. We will first clarify the problem, evidence and smallest useful next step.不需要先写一份几十页的 Brief。我们会先判断问题、证据与最有价值的下一步。
