Restoring Official Search Visibility and Correct Product Information让官网回到第一，让产品在搜索首页被正确看见
Search is not only media buying. It is where a brand must provide the clearest, most credible answer when consumers actively look for information.搜索不是流量采购，而是品牌在消费者主动查询时，能否掌握第一解释权。
Internal project materials on file. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
Before the project, searching for 'Baiyunshan Hutchison' returned multiple fake official websites. Key core products lacked effective information on the first page of Baidu search results. The brand faced both traffic loss and the risk of its reputation being overshadowed by incorrect content.项目启动前，搜索“白云山和黄”会出现多个伪官网； 部分核心产品在百度首页缺少有效信息。 品牌既面临流量损失，也面临认知被错误内容占据的风险。
02
The decisive insight关键洞察
When false official sites and incomplete product pages occupy high-intent queries, the priority is to restore trustworthy sources before expanding traffic.明通从真实人群、使用场景与决策阻力出发，找到能同时连接品牌价值与市场行动的核心判断。
03
The core idea核心创意
We coordinated paid search, content construction, and organic ranking: configured keywords and SEM for products like Panax Notoginseng powder; published indexable content on Baidu Baike and News; supplemented consumer decision information with Q&A and educational content; and monitored result pages to secure stable positions for the official site and positive content.我们将付费搜索、内容建设与自然排名协同推进： 围绕三七粉、板蓝根颗粒、口炎清、复方丹参片等产品配置关键词与SEM投放； 在百度百科、百度经验、百度新闻、百家号等重要搜索场景持续发布可收录内容； 通过问答、百科与科普内容补足消费者决策信息； 持续监测品牌词与产品词结果页，让官网、词条与正向内容形成稳定占位。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
围绕三七粉、板蓝根颗粒、口炎清、复方丹参片等产品配置关键词与SEM投放；
02
在百度百科、百度经验、百度新闻、百家号等重要搜索场景持续发布可收录内容；
03
通过问答、百科与科普内容补足消费者决策信息；
04
持续监测品牌词与产品词结果页，让官网、词条与正向内容形成稳定占位。
01
Configured keywords and SEM campaigns for core products including Panax Notoginseng powder, Banlangen granules, Kouyanqing, and Fangfeng Danshen tablets.
02
Continuously published indexable content on key search platforms such as Baidu Baike, Baidu Experience, Baidu News, and Baijiahao.
03
Supplemented consumer decision information through Q&A, encyclopedia entries, and educational content.
04
Monitored result pages for brand and product terms to ensure the official website, encyclopedia entries, and positive content secured stable positions.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
项目推进中，品牌官网升至搜索结果第一位并显示LOGO
02
已发布的产品词条除当时刚上线的一项外，其余在百度首页排名第一
01
During project execution, the brand's official website rose to the first position in search results with its logo displayed.
02
Except for one newly launched product at the time, all published product encyclopedia entries ranked number one on the first page of Baidu search results.
What this proves它证明什么
Why this case matters案例价值
The archived materials support the recorded official-site and product-entry rankings during the project; no wider commercial effect is inferred.这个案例展示了明通如何围绕“让官网回到第一，让产品在搜索首页被正确看见”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
A reunion-protection system connecting public-interest action, creative content, transport occasions, pharmacy retail, and partner collaboration.公益负责建立情感正当性，场景负责完成产品理解，让医药品牌在春节被自然地需要。
