Turning 'Cough Classification Treatment' into a Brand Answer on the First Page of Search Results把“分类治咳”做成搜索首页的品牌答案
When consumers search for cough remedies, Pangaoshou moves beyond product links to enter the decision process with professional, positive, and continuously updated content.当消费者主动搜索咳嗽与用药信息，潘高寿不再只是商品链接，而是以专业、正面、持续更新的内容进入决策现场。
Internal project materials on file. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
The first page of search results previously featured only product listings and outdated information, while historical public opinion increased trust costs. The project needed to amplify the core value of 'classify cough symptoms, treat accordingly' while continuously cleaning the search environment and establishing professional treatment cognition.品牌搜索首页曾以商品信息和老旧资讯为主，历史舆情也增加了信任成本。 项目既要放大“分清咳嗽，对症用药”的核心价值，又要持续净化搜索环境、建立专业治咳认知。
02
The decisive insight关键洞察
Meantime identified a core judgment connecting brand value with market action by starting from real user groups, usage scenarios, and decision barriers.明通从真实人群、使用场景与决策阻力出发，找到能同时连接品牌价值与市场行动的核心判断。
03
The core idea核心创意
We built an annual content matrix around brand terms, product terms, and symptom terms. We consistently produced content from perspectives including media reporters, pharmacy pharmacists, user experiences, and product education. We explained different cough scenarios and product value by combining seasonal trends and hot topics. We optimized placement separately for web pages, mobile apps, and news feeds. Through full-network public opinion monitoring, we distinguished real risks from interference or irrelevant content before conducting targeted responses and positive content construction.我们围绕品牌词、产品词与症状词建立年度内容矩阵： 从媒体记者、药店药师、用户体验与产品科普等角度持续输出内容； 结合时令与热点解释不同咳嗽场景和产品价值； 对网页端、移动端与资讯端分别优化占位； 通过全网舆情抓取，区分真实风险、干扰信息与无关内容，再进行针对性处置和正向内容建设。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
从媒体记者、药店药师、用户体验与产品科普等角度持续输出内容；
02
结合时令与热点解释不同咳嗽场景和产品价值；
03
对网页端、移动端与资讯端分别优化占位；
04
通过全网舆情抓取，区分真实风险、干扰信息与无关内容，再进行针对性处置和正向内容建设。
01
Consistently produced content from perspectives including media reporters, pharmacy pharmacists, user experiences, and product education.
02
Explained different cough scenarios and product value by combining seasonal trends and hot topics.
03
Optimized placement separately for web pages, mobile apps, and news feeds.
04
Distinguished real risks from interference or irrelevant content through full-network monitoring before conducting targeted responses and positive content construction.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
项目材料记录了相应交付与传播成果；公开展示以已完成授权与口径核验的内容为准。
01
Project materials document the corresponding delivery and communication results.
02
Public displays reflect only authorized and verified content as of completion.
What this proves它证明什么
Why this case matters案例价值
This case study demonstrates how Meantime connected judgment, creativity, and execution into a demonstrable and reviewable project path for turning 'Cough Classification Treatment' into a definitive brand answer on the first page of search results.这个案例展示了明通如何围绕“把“分类治咳”做成搜索首页的品牌答案”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
A reunion-protection system connecting public-interest action, creative content, transport occasions, pharmacy retail, and partner collaboration.公益负责建立情感正当性，场景负责完成产品理解，让医药品牌在春节被自然地需要。
