Delivering Opening Information to Likely Attendees via 5km Radius Targeting用5公里商圈定向，把B区开业信息送到真正可能到场的人面前
Meantime focused WeChat ads on effective engagement within the opening district using geo-fencing, interest targeting, and time-slot optimization.明通以地理围栏、兴趣人群与分时数据优化，让朋友圈广告不追求泛曝光，而聚焦开业商圈内的有效关注。
Meantime identified core connections between brand value and market action by analyzing real audiences, usage scenarios, and decision barriers.明通从真实人群、使用场景与决策阻力出发，找到能同时连接品牌价值与市场行动的核心判断。
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The core idea核心创意
Targeted Guangzhou's Haizhu, Liwan, Yuexiu, and Tianhe districts, focusing on the project's 5km radius and surrounding residential areas. Targeted adults aged 20 to 50 with interests in dining, tech, fashion, beauty, film, entertainment, and lifestyle services. Monitored daily traffic shifts to identify competition from approaching Double Eleven sales. Optimized ad pacing based on high-traffic windows at 8–9 AM, 11 AM–2 PM, and 6–8 PM. Reviewed results across exposure, clicks, social value, and audience demographics.定向广州海珠、荔湾、越秀、天河，并重点覆盖项目5公里商圈及周边住宅； 覆盖20—50岁，结合餐饮美食、数码家电、服饰、美容、影视、娱乐与生活服务等兴趣； 按日监测流量变化，识别双十一临近造成的流量竞争； 根据8—9时、11—14时、18—20时等高流量时段，为下一阶段优化投放节奏； 从曝光、点击、社交价值与人群特征四个维度复盘。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
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定向广州海珠、荔湾、越秀、天河，并重点覆盖项目5公里商圈及周边住宅；
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覆盖20—50岁，结合餐饮美食、数码家电、服饰、美容、影视、娱乐与生活服务等兴趣；
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按日监测流量变化，识别双十一临近造成的流量竞争；
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根据8—9时、11—14时、18—20时等高流量时段，为下一阶段优化投放节奏；
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从曝光、点击、社交价值与人群特征四个维度复盘。
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Targeted Guangzhou's Haizhu, Liwan, Yuexiu, and Tianhe districts, focusing on the project's 5km radius and surrounding residential areas.
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Targeted adults aged 20 to 50 with interests in dining, tech, fashion, beauty, film, entertainment, and lifestyle services.
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Monitored daily traffic shifts to identify competition from approaching Double Eleven sales.
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Optimized ad pacing based on high-traffic windows at 8–9 AM, 11 AM–2 PM, and 6–8 PM.
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Reviewed results across exposure, clicks, social value, and audience demographics.
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
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项目材料记录了相应交付与传播成果；公开展示以已完成授权与口径核验的内容为准。
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Delivered verified campaign materials documenting execution and communication results.
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Public display reflects authorized content subject to final verification.
What this proves它证明什么
Why this case matters案例价值
This case demonstrates how Meantime connected judgment, creativity, and execution to create a clear, reviewable project path focused on reaching likely attendees within the 5km radius.这个案例展示了明通如何围绕“用5公里商圈定向，把B区开业信息送到真正可能到场的人面前”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
Transformed a single celebrity endorsement into an integrated campaign that connected brand perception with on-site consumer experiences.把一次明星代言，组织成一场从品牌心智到市场现场的快乐整合战役。
Using mothers' care as the emotional entry point, Meantime linked three products, campaign film, city media, tastings, retail, and subscriptions.以一声“妈”为情绪入口，把三款产品、品牌 TVC、城市媒介、场景试饮与订单承接连成一条路径。
One relationship word—partnership—connected Guangzhou's history, industrial opportunity, and invitation to the world.城市与企业合伙，产业与人才合伙，政府与市民合伙；广州的开放从性格变成面向未来的邀请。
