Meantime activated Panyu TEEMALL's summer offerings by connecting local influencers with family, couples, and food enthusiasts, turning event announcements into genuine travel plans.明通从亲子、情侣、美食、音乐与免费展览切入，让番禺天河城不只发布活动，而是进入消费者的暑期出游清单。
Internal project documentation. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
Rich events like the Forest of Motion exhibition and Qixi Festival faced low conversion because they lacked authentic storytelling that resonated with target audiences.悦动森林IP展、周末驻唱与七夕活动内容丰富，但只有被目标人群用自己的语言讲出来，才能从商场公告转化为真实到访动力。
02
The decisive insight关键洞察
Meantime identified that connecting brand value to market action requires understanding real people, their usage scenarios, and decision-making barriers.明通从真实人群、使用场景与决策阻力出发，找到能同时连接品牌价值与市场行动的核心判断。
03
The core idea核心创意
We partnered with local lifestyle influencers to create video content emphasizing immediacy and Xiaohongshu guides focused on saving and searching, covering families, couples, foodies, fashion enthusiasts, and free exhibitions.选择本地吃喝玩乐、探店与生活方式达人； 视频号强调现场感与即时推荐，小红书强化攻略、收藏与搜索； 用亲子游玩、情侣约会、美食消费、年轻时尚与免费展览等内容角度覆盖不同客群； 根据活动与商户实际情况持续协调探店拍摄，保障内容真实可用。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
选择本地吃喝玩乐、探店与生活方式达人；
02
视频号强调现场感与即时推荐，小红书强化攻略、收藏与搜索；
03
用亲子游玩、情侣约会、美食消费、年轻时尚与免费展览等内容角度覆盖不同客群；
04
根据活动与商户实际情况持续协调探店拍摄，保障内容真实可用。
01
Selected local influencers specializing in dining, entertainment, and lifestyle experiences.
02
Prioritized on-site video footage for instant recommendation and Xiaohongshu posts for saveable guides.
03
Covered distinct audience segments through family activities, date nights, food consumption, fashion trends, and free exhibitions.
04
Coordinated authentic store visits with merchants to ensure content accuracy and usability.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
项目材料记录了相应交付与传播成果；公开展示以已完成授权与口径核验的内容为准。
01
Delivered verified content assets demonstrating successful campaign execution and communication results.
02
All public materials reflect authorized content subject to final verification protocols.
What this proves它证明什么
Why this case matters案例价值
This case demonstrates how Meantime connected judgment, creativity, and execution to create a replicable project path for Panyu TEEMALL's summer content seeding.这个案例展示了明通如何围绕“番禺天河城暑期档内容种草”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
Transformed a single celebrity endorsement into an integrated campaign that connected brand perception with on-site consumer experiences.把一次明星代言，组织成一场从品牌心智到市场现场的快乐整合战役。
Using mothers' care as the emotional entry point, Meantime linked three products, campaign film, city media, tastings, retail, and subscriptions.以一声“妈”为情绪入口，把三款产品、品牌 TVC、城市媒介、场景试饮与订单承接连成一条路径。
One relationship word—partnership—connected Guangzhou's history, industrial opportunity, and invitation to the world.城市与企业合伙，产业与人才合伙，政府与市民合伙；广州的开放从性格变成面向未来的邀请。
