Company case file materials. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
Beijing Road TEEMALL aimed to create a gentle, romantic third space through floral displays and DIY activities. The project required converting spatial experiences into shareable content while driving mall and store engagement.北京路天河城希望用花艺美陈与DIY活动打造温柔、浪漫、释放想象的第三空间。 项目需要将空间体验转化为可传播内容，并带动商场与门店关注。
02
The decisive insight关键洞察
Meantime identified core connections between brand value and market action by analyzing real audiences, usage scenarios, and decision barriers.明通从真实人群、使用场景与决策阻力出发，找到能同时连接品牌价值与市场行动的核心判断。
03
The core idea核心创意
Utilize Xiaohongshu KOLs to showcase the exhibition, rooftop garden, and lifestyle; target high-intent keywords like 'Beijing Road TEEMALL' and 'Rooftop Food Garden'; amplify city-wide voice via premium Weibo accounts; monitor algorithmic restrictions to ensure natural content performance; foster genuine interactions in comments regarding scenes, routes, and experiences.用小红书KOL真实体验呈现美陈、空中花园与商场生活方式； 以“北京路天河城”“B区”“空中美食花园”等高意图词布局内容； 通过微博优质账号扩大城市级声量； 关注限流情况并及时调整笔记，提升自然度与搜索表现； 引导评论区围绕场景、路线和体验展开真实互动。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
用小红书KOL真实体验呈现美陈、空中花园与商场生活方式；
02
以“北京路天河城”“B区”“空中美食花园”等高意图词布局内容；
03
通过微博优质账号扩大城市级声量；
04
关注限流情况并及时调整笔记，提升自然度与搜索表现；
05
引导评论区围绕场景、路线和体验展开真实互动。
01
Leveraged Xiaohongshu KOLs to showcase the exhibition, rooftop garden, and lifestyle.
02
Targeted high-intent keywords including 'Beijing Road TEEMALL' and 'Rooftop Food Garden'.
03
Amplified city-wide voice through premium Weibo accounts.
04
Monitored algorithmic restrictions to ensure natural content performance.
05
Fostered genuine interactions in comments regarding scenes, routes, and experiences.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
目标关键词下，部分笔记进入首屏第一位
01
Certain notes reached the top position under target keywords.
What this proves它证明什么
Why this case matters案例价值
This case demonstrates how Meantime connected judgment, creativity, and execution to create a clear project path for 'Beijing Road TEEMALL' exhibition communication.这个案例展示了明通如何围绕“北京路天河城“花园秘境”美陈展传播”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
Addressing the perception that Beijing Daxing is too far, Meantime shifted focus from distance to total travel time, highlighting efficiency across the entire journey.面对“大兴机场离市区远”的固有印象，明通没有回避距离，而是把消费者真正关心的问题，从公里数转向总耗时。
南方航空品牌增长与年度传播内容与体验激活
China Southern AirlinesBrand Growth and Annual CommunicationContent and Experience Activation
As international travel resumed, Meantime paired route information with an emotional invitation to rediscover distant destinations.国际航线重启时，用户缺的不是一条航线通知，而是再次出发的情绪许可。
海南航空品牌增长与年度传播内容与体验激活
Hainan AirlinesBrand Growth and Annual CommunicationsContent and Experience Activation
Meantime organized travel, dining, shopping, transfers, and passenger care into ten content phases under the Fly via Guangzhou platform.以“经广飞 Family”统一出行、餐饮、购物、接机与暖心服务，持续经营十个旅客场景。
广州白云国际机场品牌增长与年度传播内容与体验激活
Guangzhou Baiyun International AirportBrand Growth and Annual CommunicationsContent and Experience Activation
