Helping three unfamiliar business models make a credible public debut.三类陌生业务，用同一套媒体证据链完成可信亮相
A layered trust system using television, newspapers, major portals, and search to make new concepts visible and understandable.金融平台、影视项目和水上飞机枢纽机场看似毫不相同，却面对同一个上市传播难题：市场不了解、公众缺少判断依据、发布会热度转瞬即逝。 明通用电视、纸媒、门户与搜索构成多层公信力，让新概念被看见，更被看懂。
CASE 46案例 46
Internal company project materials; public release is subject to authorization and search-record verification.公司在册项目材料
Internal company project materials; public release is subject to authorization and search-record verification. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
Jiagujin had to explain how its platform and support fund related to small-business transformation in a high-trust financial setting. Shengshi Chuanqi needed to combine entertainment appeal, team credibility, and broad reach within a short film-launch window. A seaplane hub represented an unfamiliar transport and tourism model whose operator, use cases, and regional value all required explanation. One generic press release could not close these different understanding gaps.加股金需要解释平台与扶持基金、中小企业转型之间的关系，并在高信任门槛的金融场景中降低顾虑； 盛世传奇需要在短时发布窗口内，让影视项目兼具娱乐话题性、团队可信度与大众覆盖； 水上飞机枢纽机场项目属于公众认知较低的新型交通与文旅业态，需要讲清项目主体、应用场景和区域价值。 如果只依靠一篇通稿，三类项目都容易出现“媒体报道了，但市场仍不知道它为什么重要”的断层。
02
The decisive insight关键洞察
Television shows what happened, mainstream newspapers provide authoritative explanation, major portals widen access, and search supports later inquiry. These channels work as a sequence of trust questions—not as an undifferentiated media list.电视提供直观现场感，主流报刊提供权威解释，门户扩大覆盖，搜索则承接后续主动了解。 四类渠道不是简单叠加，而是依次回答“发生了什么、是否可信、为什么重要、还能在哪里找到”。
03
The core idea核心创意
Rewrite each unfamiliar proposition through a market-relevant value entry, then build a four-layer evidence path from live visibility to authoritative explanation, digital reach, and searchable brand and project entities.为不同业态重写市场能理解的价值入口 金融平台强调企业扶持与转型价值； 影视项目聚焦团队、人物与作品梦想； 水上飞机项目则从新型交通、国际旅游经济圈和区域文旅想象切入。 用电视与报刊建立第一轮信任 根据项目属性联动广东、广州、南方、深圳等电视媒体，以及羊城晚报、广州日报、南方都市报、新快报、深圳商报等区域主流报刊。 用门户和垂直媒体扩大解释半径 通过新浪、网易、腾讯、中国新闻网、新华网、南方网等线上媒体，把现场新闻转化为更广泛的公开内容。 用品牌实体与关键词沉淀搜索证据 围绕企业名、项目名、人物、产品概念和产业价值检查项目期百度网页及新闻可见度，让发布会在结束后仍能支持客户、伙伴与公众的主动查询。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
为不同业态重写市场能理解的价值入口
02
用电视与报刊建立第一轮信任
03
用门户和垂直媒体扩大解释半径
04
用品牌实体与关键词沉淀搜索证据
01
Reframed each model in language its market could understand: business support for the financial platform, people and creative ambition for the film project, and new mobility and regional tourism value for the seaplane hub.
02
Used television and regional newspapers to establish the first layer of public trust.
03
Expanded explanation through major portals and relevant specialist media.
04
Structured brand, project, people, product-concept, and industry-value keywords for project-period search discovery.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
三类项目均在项目期形成品牌、人物或项目关键词的百度新闻可见记录
01
Company records show project-period Baidu News visibility for relevant brand, person, or project keywords across all three launches.
02
This observation applies only to the recorded project periods and does not imply current ranking.
What this proves它证明什么
Why this case matters案例价值
The source materials document a distinct market narrative and layered media route for each of the three unfamiliar propositions.这个案例展示了明通如何围绕“三类陌生业务，用同一套媒体证据链完成可信亮相”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
From a main key visual to complete store, training, promotion, and battle report materials, Meantime provided agile, consistent annual design services to ensure every marketing action quickly reaches the retail floor.从一张主KV到一整套门店、培训、促销和战报物料，明通用敏捷且一致的年度设计服务，让每次营销动作都能迅速进入终端。
美的冰箱事业部生意增长与品牌从小做到大品牌增长与年度传播
Midea Refrigerator DivisionBusiness Growth and Scaling BrandsBrand Growth and Annual Communication
Grand opening traffic is fleeting. Meantime leveraged local lifestyle content, cross-platform influencers, and dual trending topics to turn Panyu TEEMALL from a new address into a must-visit landmark.开业流量只有一次。 明通以本地生活内容、多平台达人与双话题引爆，把番禺天河城从一个新地址，做成一座值得立刻到访的新地标。
番禺天河城生意增长与品牌从小做到大整合战役与节点营销
Panyu TEEMALLBusiness Growth and Brand ScalingIntegrated Campaigns and Node Marketing
A content IP where history, origin stories, growers, merchants, public partners, and logistics solutions met around the question of freshness.让历史文化、产地、政府、商户、农户与物流方案在同一产业内容 IP 中相遇。
