Launching across Guangzhou and Shanghai—without losing either mainstream reach or collector credibility.广州、上海双城联动，让万代新品同时进入大众视野与核心动漫圈
A two-city media system designed to explain the product to broad audiences while speaking accurately to anime and collectibles enthusiasts.海外潮玩品牌进入中国，既需要主流媒体建立可信度，也需要ACG核心人群认可产品文化。 明通用双城节奏、分层媒体与搜索内容，让发布声量不止停留在现场。
CASE 44案例 44
Internal company project materials; public release is subject to authorization and search-record verification.公司在册项目材料
Internal company project materials; public release is subject to authorization and search-record verification. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
TAMASHII NATIONS and GUNDAM UNIVERSE products carry distinctive cultural context, address specialist audiences, and require product knowledge. The launch had to build visibility quickly in Guangzhou and Shanghai without reducing collectible toys to a generic entertainment-news item.TAMASHII NATIONS与GUNDAM UNIVERSE相关产品具有鲜明文化背景，受众垂直、产品理解门槛高。 项目要在广州、上海两地快速建立发布声量，还要避免把收藏玩具只讲成一条泛娱乐新品新闻。
02
The decisive insight关键洞察
A collectibles launch must pass two trust tests. Mainstream media answer what the product is and why it matters; community media show whether the story understands the work, the product line, and the collector. Neither layer can substitute for the other.潮玩新品需要同时通过两道信任门槛：大众媒体回答“这是什么、为什么值得关注”，圈层媒体回答“它懂不懂作品、产品线和收藏者”。 两类传播缺一不可。
03
The core idea核心创意
Sequence the Guangzhou and Shanghai launches so they amplified one another, then assign different editorial roles to major portals and ACG, anime, and gaming media while structuring content around the actual brand and product entities.设计广州、上海双城发布节奏，让两地事件互相放大而非重复发声； 通过新浪、网易、腾讯等大众门户扩大发布覆盖，建立新品的公共可见度； 联动二次元、动漫、游戏等垂直媒体与内容账号，用圈层语言触达核心爱好者； 围绕万代、TAMASHII NATIONS、GUNDAM UNIVERSE及收藏玩具事业部等品牌实体组织新闻内容； 回收发布链接并检查项目期百度资讯可见度，让新品信息在会后仍可被发现。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
The recorded campaign covered both Guangzhou and Shanghai, as well as gaming, anime, and adjacent specialist media.
02
Relevant brand, product-line, and business keywords appeared in Baidu News results during the project period; this does not imply current ranking.
What this proves它证明什么
Why this case matters案例价值
Company records document the two-city sequence, the mainstream and specialist media layers, and the project-period search review.这个案例展示了明通如何围绕“广州、上海双城联动，让万代新品同时进入大众视野与核心动漫圈”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
