From an industry-integrity agenda to a large-scale visual event: building trust and attention together.从行业诚信到千人视觉事件，为新平台同时建立信任与关注
A dual-track launch that used an industry issue to establish credibility and a newsworthy live event to accelerate awareness.新平台不能只有声量，也不能只有行业主张。 明通把“诚信通告”的公信力与大型视觉事件的传播力组合起来，让模特帮既有被相信的理由，也有被快速看见的入口。
CASE 45案例 45
Internal company project materials; public release is subject to authorization and search-record verification.公司在册项目材料
Internal company project materials; public release is subject to authorization and search-record verification. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
A new modeling-industry platform had to explain its value and earn public trust quickly. At the same time, a large, highly visual group event could attract attention but risk becoming a disposable entertainment story. The launch needed one content track to answer why the platform deserved trust and another to show why it mattered now.模特行业平台成立，需要在短时间内解释自身价值并建立公众信任； 与此同时，高视觉度的千人主题活动虽然容易吸引眼球，也容易在传播中沦为一次性娱乐话题。 项目需要解决两个不同但相互关联的问题：用行业议题回答“为什么值得相信”，用事件内容回答“为什么现在值得关注”。
02
The decisive insight关键洞察
The strongest platform launch does not repeat a feature list. It occupies industry value and public attention at the same time: an integrity agenda establishes purpose, while a newsworthy live event broadens recognition.平台发布最有效的传播不是重复介绍功能，而是同时占据行业价值和公共注意力：一边提出行业诚信与规范，一边用具有新闻性的现场事件扩大认知，两条内容线共同服务平台品牌。
03
The core idea核心创意
Make industry integrity the central launch proposition, establish local credibility through regional press, expand reach through major portals, and route the visual event through entertainment, women's, and fashion media while keeping the platform brand central.以行业诚信与平台成立为核心新闻主张，明确平台的公共价值； 联动南方都市报、羊城地铁报、新快报等区域纸媒，建立本地公信力； 配置新浪、网易、腾讯、新华网、凤凰网、中国新闻网等门户，扩大线上覆盖； 为千人主题活动匹配综合、娱乐、女性及时尚媒体，使视觉热点回到平台品牌； 跟踪百度新闻源收录，延长发布会与事件内容的可见周期。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
以行业诚信与平台成立为核心新闻主张，明确平台的公共价值；
02
联动南方都市报、羊城地铁报、新快报等区域纸媒，建立本地公信力；
03
配置新浪、网易、腾讯、新华网、凤凰网、中国新闻网等门户，扩大线上覆盖；
04
为千人主题活动匹配综合、娱乐、女性及时尚媒体，使视觉热点回到平台品牌；
05
跟踪百度新闻源收录，延长发布会与事件内容的可见周期。
01
Framed the platform launch around industry integrity and its public value.
02
Worked with regional newspapers including Southern Metropolis Daily, Yangcheng Metro Daily, and New Express Daily to build local credibility.
03
Expanded online coverage through Sina, NetEase, Tencent, Xinhua, ifeng.com, and China News Service.
04
Matched the large-scale themed event with general, entertainment, women's, and fashion media so visual attention returned to the platform brand.
05
Tracked inclusion in Baidu News sources to extend the discoverable life of the launch and event content.
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
两组内容同时覆盖纸媒、综合门户、娱乐、女性及时尚媒体
02
新闻发布后获得项目期百度新闻源收录
01
The two content tracks reached print, major portals, entertainment, women's, and fashion media in the project records.
02
The releases were visible in Baidu News sources during the project period; this does not imply current ranking or placement.
What this proves它证明什么
Why this case matters案例价值
The documented media plan deliberately paired an industry-value narrative with an event-led awareness narrative across distinct outlet types.这个案例展示了明通如何围绕“从行业诚信到千人视觉事件，为新平台同时建立信任与关注”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
A brand upgrade should do more than change a slogan; it should translate corporate strengths into value that customers can recognize.品牌升级不是更换一句口号，而是把企业能力改写为用户价值。
Meantime organized six scattered service benefits under one Comfortable Journey promise that travelers could understand, remember, and choose.服务很多，不等于用户能记住。 明通把深航分散的产品利益，收束为“舒心出行选深航”的完整心智。
深圳航空事业增长与品牌定位品牌增长与年度传播
Shenzhen AirlinesBusiness Growth and Brand PositioningBrand Growth and Annual Communication
When consumers search for cough remedies, Pangaoshou moves beyond product links to enter the decision process with professional, positive, and continuously updated content.当消费者主动搜索咳嗽与用药信息，潘高寿不再只是商品链接，而是以专业、正面、持续更新的内容进入决策现场。
潘高寿事业增长与品牌定位品牌增长与年度传播
PangaoshouBusiness Growth & Brand PositioningBrand Growth & Annual Communication
