Before the formal reveal, building a community through content people could recognize and join.在品牌正式亮相前，先用有共鸣的内容聚起第一批愿意参与的人
Festival, lifestyle, electric-vehicle education, and interactive content that gave an unfamiliar brand warmth, a voice, and reasons to return.用节日、生活、纯电知识与互动内容，为新品牌建立性格、反馈与早期人群。
CASE 57案例 57
Company project materials; public release is subject to client authorization and confirmation of pre-launch delivery and results.公司在册项目材料
Company project materials; public release is subject to client authorization and confirmation of pre-launch delivery and results. Images and client identifiers are used only within the applicable project-rights boundary.公司在册项目材料。图像及客户识别仅在项目权益边界内用于能力说明。
Case anatomy案例解剖
Look beyond what was made. See why each decision was made.不只看做了什么，更看为什么这样做。
01
The real challenge真问题
Without finalized brand assets or a full set of product benefits, pre-launch content could fall into one of two extremes: an abstract vision of the future with little trust, or highly technical electric-vehicle education with little emotional relevance.没有正式品牌资产与产品卖点时，内容很容易落入两种极端：一边是空泛的未来愿景，另一边是过度技术化的新能源科普。 前者没有信任，后者没有情感。
02
The decisive insight关键洞察
The idea of an 'electric-vehicle friend' created a more human relationship. A friend can write a family letter, celebrate the New Year, discuss women's driving experiences, and explain electric mobility through approachable comics. The goal was not one decisive sales argument, but repeated reasons to participate and return.明通把“纯电朋友”作为内容关系，让品牌像一个正在认识的朋友：会写家书，会一起过年，会讨论女性驾驶，也会用轻松漫画解释纯电汽车。 内容不急于完成一次性说服，而是不断给用户一个参与、表达和再次返回的理由。
03
The core idea核心创意
Use the period before the reveal to establish a recognizable relationship voice—warm during festivals, useful when explaining electric vehicles, open to everyday and women's topics, and responsive through interactive content.用一个清楚、可识别、可延展的创意主张，统一内容、媒介、体验与后续承接。
Integrated action整合行动
Integrated action整合行动
Every action has a role, and every role advances the same brand outcome.每个动作都有角色，共同推动同一个品牌结果。
01
节日内容让陌生品牌拥有温度
02
互动 H5 降低新能源距离
03
漫画科普建立“纯电朋友”语气
04
女性与生活议题扩大品牌边界
05
持续运营保留人群反馈
01
Used festival content to give the unfamiliar brand an emotional presence.
02
Created interactive H5 experiences that reduced the perceived distance of electric mobility.
03
Used comics to explain electric-vehicle topics in the voice of an approachable 'electric-vehicle friend.'
04
Expanded the brand's relevance through women's and everyday-life topics.
05
Maintained ongoing WeChat and Weibo operations to gather audience feedback before the reveal.
Work in view项目画面
See how the idea entered content, experience and the market.看创意如何进入内容、体验与真实市场。
Selected from the corresponding project deck and source files. Each frame belongs to this case—not a generic stock-image library.画面均选自本案例对应的项目底稿与源文件，不使用与项目无关的通用图库占位。
01Project view项目实景 / 作品画面
02Project view项目实景 / 作品画面
Results & evidence结果与证据
State the results clearly—and the evidence boundary with equal clarity.结果分层说清，证据边界也一起说清。
01
在品牌正式亮相前，初步建立了内容性格、纯电教育与愿意参与的早期人群。
01
The recorded pre-launch work established an initial content personality, an electric-vehicle education path, and mechanisms for early participation.
02
Any audience-growth or engagement results require client authorization and source-level verification.
What this proves它证明什么
Why this case matters案例价值
Company materials document the festival, lifestyle, educational, H5, and audience-feedback components used before the formal brand reveal.这个案例展示了明通如何围绕“在正式亮相前，先聚起愿意参与的人”，把判断、创意与执行连接为一条可说明、可复盘的项目路径。
From a main key visual to complete store, training, promotion, and battle report materials, Meantime provided agile, consistent annual design services to ensure every marketing action quickly reaches the retail floor.从一张主KV到一整套门店、培训、促销和战报物料，明通用敏捷且一致的年度设计服务，让每次营销动作都能迅速进入终端。
美的冰箱事业部生意增长与品牌从小做到大品牌增长与年度传播
Midea Refrigerator DivisionBusiness Growth and Scaling BrandsBrand Growth and Annual Communication
Grand opening traffic is fleeting. Meantime leveraged local lifestyle content, cross-platform influencers, and dual trending topics to turn Panyu TEEMALL from a new address into a must-visit landmark.开业流量只有一次。 明通以本地生活内容、多平台达人与双话题引爆，把番禺天河城从一个新地址，做成一座值得立刻到访的新地标。
番禺天河城生意增长与品牌从小做到大整合战役与节点营销
Panyu TEEMALLBusiness Growth and Brand ScalingIntegrated Campaigns and Node Marketing
A layered trust system using television, newspapers, major portals, and search to make new concepts visible and understandable.金融平台、影视项目和水上飞机枢纽机场看似毫不相同，却面对同一个上市传播难题：市场不了解、公众缺少判断依据、发布会热度转瞬即逝。 明通用电视、纸媒、门户与搜索构成多层公信力，让新概念被看见，更被看懂。
企业新业务客户生意增长与品牌从小做到大事业增长与品牌定位
Business LaunchTrust CommunicationsMedia Relations
